Our Mission

We create happiness for our residents, clients and employees through clear communication and world-class customer service.

WE ARE BELIEVERS

We believe in ourselves, our team members, our properties, and our company. As Redstone team members, we believe in our ability to create change. Believers have energy, enthusiasm, vision, and will self-generate what it takes to get the job done. Pessimism, cynicism, and negativity are counterproductive to our environment of performance and don’t belong in our organization.

WE EARN & CULTIVATE TRUST

The amount of trust placed in us cannot be overstated. Clients and investors trust us with large amounts of money – often, their life savings. Our residents trust us as being caretakers and facilitators of experiences and connections that will change their lives. As team members, we trust each other to create opportunities for the team, to pull more than our own weight, and to lead each other to success.

WE COMMUNICATE AUTHENTICALLY

At Redstone, we tell people what we will do, we do it, and then we report back that it is done. It’s a very simple formula. Our success depends on communicating clearly. We set appropriate expectations in our communication, and strive to over deliver. When we encounter difficulties with others, we express issues openly, honestly, and respectfully. Words matter, and we seek to use inevitable conflict as a means to build stronger relationships.

WE STAY THE COURSE

What we do is challenging – physically, mentally, and emotionally. This is the reason that we stand out and are sought after – we do hard things. Where others have often failed, we will succeed. In the words of Winston Churchill, we pursue “Victory at all costs – victory in spite of all terror – victory, however long and hard the road.

WE EMBRACE & AFFECT CHANGE

Our ability to create and manage change effectively is the only thing that will keep us in business over multiple business and real estate cycles. We have the chance to create our own success and our own reality. We do not accept the status quo as “good enough.” There is always room for improvement, there is always something that can be done better. In our organization, no job is beneath us – we maintain a mantra of “all hands on deck.” When stress and problems set in, we don’t succumb to fear and paralysis – we move towards a solution.

WE STRIVE FOR EXCELLENCE

We admire excellence wherever we see it – from a community assistant or maintenance technician who goes the extra mile, to a community manager that blows away expectations on leasing  and customer service. We do the best that we can, and expect more from ourselves each day. Whether or not we are asked, we will create excellent results. Whatever is happening in the market, to the firm, or to us personally, we will be best-in-class at what we do. We have an abiding faith that, over the long run, excellence is rewarded in every case.